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Why are we a revolution?

We deliver unique expertise that originates from a scientific principle over 100 years old.

The science behind odor neutralization: a molecular approach

Why do some odors persist?

Unpleasant odors are more than just a nuisance: they originate from specific chemical molecules, such as sulfur compounds (thiols), amines, volatile fatty acids, and volatile organic compounds (VOCs). These molecules are volatile and interact directly with our olfactory receptors, which explains why some odors are particularly persistent.

The principle of molecular neutralization: how does it work?

At the beginning of the 20th century , Dr. Hendrik Zwaardemaker made a revolutionary discovery. He discovered that to eliminate an odor, it is enough to combine certain molecules of essential oils with those responsible for the unwanted smell. These molecules, due to their size and shape, combine to neutralize the original odor and render it imperceptible.

Our method is based on two types of complementary interactions:

  1. Chemical interaction:

    • Oxidation: Some essential oils possess compounds capable of chemically oxidizing malodorous molecules, altering their structure and thus reducing their volatility.

    • Complexation: Other molecules from essential oils can create chemical complexes with odorous substances, making them non-volatile or less perceptible.

  2. Olfactory interaction:

    • Subtle masking: Our essential oils provide a pleasant, natural scent, altering the overall perception of the environment without artificial perfume.

    • Sensory desensitization: Certain olfactory molecules present in essential oils can temporarily inhibit or saturate the olfactory receptors responsible for the perception of bad odors.

Let's take an example: to eliminate the smell of fish in the kitchen, simply use lemon's fragrant molecules. They bind to the molecules responsible for the fishy smell, creating a new chemical combination that eliminates the odor without masking it.

This discovery paved the way for innovations in odor elimination products. Today, we use this science to create products that effectively and lastingly neutralize odors, going beyond simply covering them up with synthetic products.

Why use essential oils?

Essential oils are complex natural extracts from aromatic plants. They contain a wide variety of active compounds: terpenes, ketones, phenols, alcohols, esters, and more. Each of these compounds has a specific action on different odor-causing molecules. Using essential oils allows for complete and effective neutralization while remaining natural and environmentally friendly.

Why a combination of 52 essential oils?

Effectively neutralizing bad odors requires a comprehensive solution:

  • Broad spectrum of action: Every bad odor is composed of different chemical molecules. Using a wide range of essential oils allows you to target and neutralize as many of these compounds as possible.

  • Chemical synergy: Certain essential oils work together to mutually enhance their effectiveness. This synergistic effect provides a stronger action compared to using each oil individually.

  • Natural aromatic complexity: A balanced combination offers a harmonious and subtle final scent, pleasant to live with every day.

Why is our formulation so complex to develop?

Formulating a combination with 52 essential oils requires advanced expertise in the chemistry of odor molecules:

  • Precise dosage: Each essential oil must be present in the exact quantity needed to avoid negative interference and maximize the effectiveness of the blend.

  • Molecular stability: Some compounds need to be balanced to remain stable over time, ensuring consistent effectiveness.

  • Chemical compatibility: The interactions between the different compounds must be carefully studied to ensure optimal neutralization without undesirable side effects.

In short, the guarantee of natural and effective neutralization

Thanks to our rigorous scientific approach and our mastery of natural chemistry, our combination of 52 essential oils is one of the most advanced solutions for permanently and naturally neutralizing bad odors, while preserving your daily well-being.